LG Ad Solutions Appoints Abhijit Pol as SVP of Product and Engineering
· 2h ago · Originally reported by TV Technology
LG Ad Solutions has named Abhijit Pol, a veteran with experience at Pinterest, Roku, and RocketFuel, as its new Senior Vice President of Product and Engineering. Pol brings a background in connected TV (CTV) and programmatic advertising to the role.
Why it matters
Leadership changes at major ad tech firms can influence product direction and innovation, especially as CTV and programmatic advertising continue to grow.
Explain it like I’m new here
It's like a TV company hiring a coach who knows all about smart ads to help them make better commercials for streaming shows.
Read the original at TV Technology
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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LG Ad Solutions Names Abhijit Pol as SVP of Product and Engineering
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