Roku Ad Revenue Rises 23% to $727 Million Despite Lower Impression Prices
· 2h ago · Originally reported by PPC Land
Roku reported a 23% increase in ad revenue, reaching $727 million, even as the average price per ad impression fell by 7%. Video ad impressions grew by 33%, and more than 80% of in-stream ads were delivered programmatically to connected TV buyers.
Why it matters
This highlights the growing importance of programmatic advertising in the connected TV space and shows that increased ad volume can offset declining prices. The potential impact of FOX's ownership on Roku's openness to demand-side platforms could affect competition and advertiser access.
Explain it like I’m new here
Roku made more money from ads even though each ad cost less, because they showed a lot more ads automatically.
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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