Cross-Border Sellers Slow Pinterest's Europe Ad Revenue Growth by 11 Points
· 2h ago · Originally reported by PPC Land
Pinterest's European ad revenue growth was reduced by 11 percentage points due to cross-border sellers pulling back. The company now expects holiday season ad growth of 8% to 12%, with ad prices down 4%.
Why it matters
This highlights how changes in advertiser participation and pricing can significantly impact a platform's regional ad revenue, especially during key periods like the holidays.
Explain it like I’m new here
It's like a store losing some big customers, so it doesn't make as much money as it hoped, even if it still has cash in the bank.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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