Pinterest Rolls Out Programmatic Deals Across Demand-Side Platforms
· 1h ago · Originally reported by ALM Corp
Pinterest has launched programmatic deals that are now accessible through various demand-side platforms (DSPs). This move enables advertisers to purchase Pinterest inventory programmatically, expanding their options for targeted and automated ad buying.
Why it matters
This development gives advertisers more flexibility and efficiency in reaching Pinterest's audience, and signals Pinterest's deeper integration into the programmatic advertising ecosystem.
Explain it like I’m new here
It's like letting more vending machines sell Pinterest ads, so advertisers can buy them more easily and automatically.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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