Pinterest Makes Premium Ad Inventory Available to Programmatic Buyers
· 2h ago · Originally reported by afaqs!
Pinterest has announced that its premium advertising inventory can now be accessed through programmatic channels. This move allows advertisers to purchase high-value Pinterest ad placements using automated buying platforms.
Why it matters
Opening premium inventory to programmatic buying increases efficiency and reach for advertisers, while potentially boosting Pinterest's ad revenue. It reflects a broader industry trend toward automation and transparency in digital ad buying.
Explain it like I’m new here
It's like Pinterest letting more people use a vending machine to buy the best spots for their ads, instead of having to ask someone at the counter.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Go deeper
Related stories
Streaming Captures Nearly Half of US TV Ad Spend; Pinterest Inventory Joins Amazon and Google DSPs
Streaming platforms accounted for 48.7% of US national TV ad spending in Q3, despite delivering just 21.9% of impressions, according to iSpot. Meanwhile, Pinterest has made its ad inventory available through Amazon and Google demand-side…
Pinterest Launches New Programmatic Buying Solution
Pinterest has rolled out a new solution that enables advertisers to purchase ad inventory programmatically. This move is aimed at streamlining the ad buying process and increasing automation for brands and agencies using the platform.
Pinterest Expands Programmatic Access to Display and Video Ad Inventory in Select Markets
Pinterest has made its display and video ad inventory available to programmatic buyers in certain regions. This move allows advertisers to purchase Pinterest ads through automated platforms, potentially increasing reach and efficiency.
Pinterest Expands Programmatic Access to Display and Video Ad Inventory
Pinterest is increasing programmatic buying options by making its display and video ad inventory available to more advertisers. This move allows brands and agencies to purchase Pinterest ads through automated platforms, potentially…
Pinterest Expands Ad Sales via Amazon and Google DSPs in Select Regions
Pinterest now allows enterprise advertisers to buy its video and display ad inventory through Amazon and Google demand-side platforms (DSPs) in three regions outside Europe. Magnite serves as Pinterest's primary supply partner for these…
Pinterest Makes Its Ad Inventory Available to Programmatic Buyers
Pinterest is now allowing advertisers to access its ad inventory through programmatic buying channels. This move enables brands and agencies to purchase Pinterest ads using automated systems, potentially increasing efficiency and reach.