Pinterest Makes Its Ad Inventory Available to Programmatic Buyers
· 1h ago · Originally reported by WeRSM
Pinterest is now allowing advertisers to access its ad inventory through programmatic buying channels. This move enables brands and agencies to purchase Pinterest ads using automated systems, potentially increasing efficiency and reach.
Why it matters
Opening up to programmatic buying allows Pinterest to attract more advertisers and ad spend, while giving marketers more flexibility and targeting options. It signals Pinterest's commitment to modernizing its ad sales and keeping pace with industry trends.
Explain it like I’m new here
It's like letting more people use a vending machine to buy snacks instead of waiting in line at the counter.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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