Pinterest Opens Premium Inventory to Programmatic Advertisers
· 2h ago · Originally reported by Pinterest Newsroom
Pinterest has announced that its premium ad inventory is now available to programmatic buyers. This move allows advertisers to access high-quality placements on the platform through automated buying channels.
Why it matters
Expanding premium inventory to programmatic channels gives advertisers more opportunities to reach engaged Pinterest users efficiently, potentially increasing campaign effectiveness and platform revenue.
Explain it like I’m new here
It's like letting more people buy the best seats at a concert using an online ticket system instead of just at the box office.
Read the original at Pinterest Newsroom
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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