Pinterest Expands AudienceProject Reach Data to Seven Additional European Markets
· 1h ago · Originally reported by PPC Land
Pinterest advertisers in France, Italy, Spain, Sweden, Denmark, Norway, and Finland will gain access to AudienceProject reach data in Q4. This expansion follows previous rollouts in the UK and Germany, although earlier plans faced delays.
Why it matters
Access to third-party reach data helps advertisers better understand and measure their campaigns, supporting more informed media buying decisions across Europe.
Explain it like I’m new here
It's like giving more store owners a better map to see how many people walk by their shop, so they know if their ads are working.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Go deeper
Related stories
Pinterest Integrates Audience Data With CTV Advertising via tvScientific
Pinterest is enabling its audience data to be used in connected TV (CTV) campaigns through a partnership with tvScientific. This move allows advertisers to target Pinterest users on CTV platforms, expanding cross-channel marketing…
Taboola Presenter Metrics Highlight Shifts in UK Publisher Audience Engagement
Taboola's presenter data shows that stories about 'Strictly' generated 2.2 million page views in a week, significantly outpacing content about 'Emmerdale.' Meanwhile, live TV viewership has declined year-over-year, prompting UK publishers…
US Conducts Most Comprehensive Retail Attribution Test in Nearly Three Decades
A major attribution test was recently conducted in the US retail sector, marking the most thorough evaluation in 29 years. The test aimed to assess how advertising spending translates into measurable sales outcomes for retailers.
Retailers and Delivery Apps Form Partnerships Amid Ad Measurement Concerns
Retailers and delivery apps are increasingly partnering to expand their advertising reach. Meanwhile, advertisers are expressing dissatisfaction with how OpenAI measures ad performance. The article also notes concerns about US tax dollars…
Brands Consider Moving Focus From Media Metrics to Business Outcomes
There is growing discussion about brands shifting their advertising measurement from traditional media metrics, like impressions and clicks, to business outcomes such as sales and customer growth. This reflects a broader industry trend…
Enhancing OM SDK on Android Using Sandboxed JavaScript Execution
Sid Polo from DeliveryHero discusses methods to boost the performance and reliability of the Open Measurement SDK (OM SDK) on Android by using sandboxed JavaScript execution. This approach aims to make ad measurement more robust and secure…