Pinterest Launches New Programmatic Buying Solution
· 2h ago · Originally reported by Social Media Today
Pinterest has rolled out a new solution that enables advertisers to purchase ad inventory programmatically. This move is aimed at streamlining the ad buying process and increasing automation for brands and agencies using the platform.
Why it matters
Programmatic buying allows advertisers to reach audiences more efficiently and at scale, making Pinterest a more attractive platform for digital marketers.
Explain it like I’m new here
It's like Pinterest just made it easier for brands to automatically buy ad spots, kind of like using a vending machine instead of a cashier.
Read the original at Social Media Today
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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