Pinterest Expands Programmatic Ad Buying to North, South America and APAC
· 1h ago · Originally reported by Social Samosa
Pinterest is broadening its programmatic advertising capabilities, making ad inventory available for automated buying across North and South America as well as the Asia-Pacific region. This move allows advertisers in these markets to access Pinterest's audience through programmatic channels.
Why it matters
Expanding programmatic access helps Pinterest attract more advertisers and increases efficiency for brands seeking to reach global audiences. It also signals Pinterest's commitment to growing its ad business internationally.
Explain it like I’m new here
Pinterest is making it easier for companies around the world to buy ads on its site using automated tools, like using a vending machine instead of a cashier.
Read the original at Social Samosa
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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