Pinterest Expands Programmatic Deal Access for Enterprise Advertisers
· 2h ago · Originally reported by www.thekeyword.co
Pinterest has announced that it is now allowing enterprise-level advertisers to access programmatic deals on its platform. This move is aimed at making it easier for large brands to buy ads using automated systems, streamlining the process and potentially increasing ad spend on Pinterest.
Why it matters
Opening programmatic deals to enterprise advertisers signals Pinterest's intent to attract bigger ad budgets and compete more directly with other major platforms in automated ad buying.
Explain it like I’m new here
Pinterest is letting big companies buy ads automatically, like using a vending machine instead of a cashier.
Read the original at www.thekeyword.co
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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