Amazon DVA shifts agency fee controls; legacy settings end January 31, 2027
· 13h ago · Originally reported by PPC Land
Amazon is moving agencies on its Demand-Side Platform Vendor Access (DVA) program to new fee configuration options, with five fee methods and four fee levels now in open beta. Legacy fee settings will stop working after January 31, 2027. The excerpt raises questions about how percentage-of-budget fees are actually calculated.
Why it matters
Agencies that manage Amazon ad spend for clients need to understand the new fee mechanics before the deadline, since fee structure directly affects client billing and margins.
Explain it like I’m new here
It's like your allowance rules changing: instead of the old way of taking a cut, there are new options for how much gets taken, and you have to pick one before the old rules stop working.
Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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