Amazon Ads shifts Kindle author royalty reporting to per-borrow estimates
· 13h ago · Originally reported by PPC Land
Amazon Ads has removed page-based royalty estimates from Kindle Direct Publishing authors' reports. Authors now see estimated royalties per qualified borrow across six campaign types, including DVA+. The change affects how writers gauge returns from Kindle Unlimited, which pays authors based on pages read.
Why it matters
It changes how self-published authors measure ad performance, since the old page-based view no longer maps directly to how Kindle Unlimited pays out. Clearer per-borrow estimates could make campaign comparisons easier, but authors lose a familiar metric.
Explain it like I’m new here
It's like a lemonade stand switching from counting how many cups people sip to counting how many full cups they buy, so you can better tell which sign brought in real customers.
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