Amazon adds prediction markets to gambling ad verification rules
· 13h ago · Originally reported by PPC Land
Amazon has updated its gambling advertising policies to require verification for prediction markets, listing Prime Video and Twitch among eight eligible supply types. The rules span 22 countries with country-specific requirements, raising questions about when US prediction market ads qualify as lawful gambling promotions on Amazon properties.
Why it matters
Prediction markets blur the line between trading and betting, so ad platforms must decide how to classify them. Amazon's approach could set a precedent for how other ad sellers gate these fast-growing advertisers.
Explain it like I’m new here
It's like a mall deciding that a new kind of betting booth needs an ID check and a special license before it can put up posters in the food court.
Terms in this story
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Go deeper
Related stories
Amazon Ads: 10 report types can't migrate to new system, unmigrated reports deleted Jan 31
Amazon is moving Sponsored Ads and Demand-Side Platform (DVA) advertisers to a new reporting system, but 10 report types have no migration path yet. Editing of those reports freezes December 17, and any unmigrated reports will be removed…
Amazon Ads shifts Kindle author royalty reporting to per-borrow estimates
Amazon Ads has removed page-based royalty estimates from Kindle Direct Publishing authors' reports. Authors now see estimated royalties per qualified borrow across six campaign types, including DVA+. The change affects how writers gauge…
Amazon DVA shifts agency fee controls; legacy settings end January 31, 2027
Amazon is moving agencies on its Demand-Side Platform Vendor Access (DVA) program to new fee configuration options, with five fee methods and four fee levels now in open beta. Legacy fee settings will stop working after January 31, 2027…
Amazon Ads benchmarks push brands toward higher bids, not budget cuts
Amazon's benchmark guidance for advertisers across 18 countries consistently recommends testing higher bids when CPC or CPM falls below peer medians, rather than trimming spend. The analysis questions whether Amazon's spend-weighted median…
Amazon unified reporting: 85 of 156 dimensions apply to Sponsored Products
Amazon's unified reporting schema now maps DSP orders, line items and creatives to campaign, ad group and ad structures, with 59 fields reserved for DVA+ campaigns. Of 156 available dimensions, 85 apply to Sponsored Products, and some…
Amazon Ads API Adds Review-Request Ads Charged Only When Buyers Leave Ratings
Amazon Ads has opened API controls for review-request ads aimed at US products with fewer than 1,000 reviews, letting brands set bids and daily budgets programmatically. The ads bill only when a buyer actually submits a rating. Review…