Amazon Ads API Adds Review-Request Ads Charged Only When Buyers Leave Ratings
· 15h ago · Originally reported by PPC Land
Amazon Ads has opened API controls for review-request ads aimed at US products with fewer than 1,000 reviews, letting brands set bids and daily budgets programmatically. The ads bill only when a buyer actually submits a rating. Review counts themselves will not appear in API reporting until a later beta update with no announced date.
Why it matters
Performance-based billing tied to actual ratings gives brands a lower-risk way to build social proof on Amazon, but the reporting gap makes it hard to measure results from the API today.
Explain it like I’m new here
It's like paying a friend only when they actually leave you a review at the store, not just for asking — but for now you can't see a running tally of how many reviews you got.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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