Amazon Ads: 10 report types can't migrate to new system, unmigrated reports deleted Jan 31
· 13h ago · Originally reported by PPC Land
Amazon is moving Sponsored Ads and Demand-Side Platform (DVA) advertisers to a new reporting system, but 10 report types have no migration path yet. Editing of those reports freezes December 17, and any unmigrated reports will be removed on January 31, 2027. Advertisers relying on those reports face potential data loss.
Why it matters
Advertisers use these reports to measure campaign performance and optimize spend. Losing access to historical or custom reports can disrupt optimization and make it harder to verify where ad budgets went.
Explain it like I’m new here
It's like your school telling you to move your files to a new locker, but 10 folders have nowhere to go yet — and anything left behind gets thrown out at the end of January.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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