DocMorris expects retail media unit dmr to double revenue past €20m in 2026
· 21h ago · Originally reported by PPC Land
Online pharmacy DocMorris expects its retail media arm, dmr, to roughly double revenue to more than €20 million in 2026, with 220 advertisers billed during the year and a mid double-digit EBITDA margin. The company also raised its group sales growth guidance to around 15%.
Why it matters
It shows how retailers with first-party shopper data are turning their sites and apps into ad businesses that compete for health and pharma budgets traditionally spent on TV.
Explain it like I’m new here
It's like a pharmacy putting up its own billboard space inside the store and renting it to brands, except the billboards are ads on its website and app.
Terms in this story
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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