Uber Advertising
Ads in the Uber and Uber Eats apps, in cars and on car-top screens.
San Francisco, California, USA · uber.com/us/en/business/advertising
What Uber Advertising does
Uber sells ads to reach people while they ride or order food: sponsored listings in Uber Eats, Journey Ads shown during trips, in-car tablets and car-top digital screens. Because Uber knows where people are going and what they order, it can target and measure with first-party data.
It is a leading example of commerce media: a company that is not a publisher turning its customer traffic into an ad business.
How it makes money
Restaurants and brands pay for sponsored listings and in-app ads; brands buy journey and out-of-home screens by impression.
Where it meets invalid traffic
Logged-in app audiences limit classic bot fraud; the main quality concerns are measurement transparency and incrementality.
Products
- Uber Eats sponsored listings
- Journey Ads
- Uber car-top screens