The players
219 companies and organisations that make up ad tech, what each one does in plain English, and where it sits in the chain.
Awin
DivisionOne of the largest global affiliate marketing networks, including ShareASale.
Affiliate & performanceGermanyCardlytics
CDLX -7.5%Runs cashback offers inside banking apps, using card purchase data to target and measure.
Affiliate & performanceUSAIbotta
IBTA -0.1%Cashback rewards company whose Ibotta Performance Network puts offers inside retailers' apps.
Affiliate & performanceUSAimpact.com
PrivatePartnership automation platform for affiliate, influencer and B2B partnerships.
Affiliate & performanceUSARakuten
4755 -1.3%Japanese e-commerce, fintech and mobile group, owner of Rakuten Advertising and Rakuten Rewards.
Retail & commerce mediaJapanRakuten Advertising
DivisionRakuten's global affiliate network, formerly LinkShare.
Affiliate & performanceUSASovrn
PrivatePublisher-focused SSP and tools company serving independent and long-tail sites.
SSPs (sell side)USASystem1
SST -1.9%Customer-acquisition and search-arbitrage marketplace (RAMP) that buys traffic and monetises it with search ads.
Affiliate & performanceUSAUber Advertising
DivisionAds in the Uber and Uber Eats apps, in cars and on car-top screens.
Retail & commerce mediaUSA