The players
219 companies and organisations that make up ad tech, what each one does in plain English, and where it sits in the chain.
PubTrust
DivisionClearTrust's publisher-side ad-quality and malvertising protection, delivered with one script tag.
Brand safety & ad qualityIndiaAdloox
AcquiredEuropean ad verification company, bought by Scope3 in 2024 and then by Peer39 in 2026.
VerificationFranceChannel Factory
PrivateCurates brand-suitable YouTube channels for advertisers.
Brand safety & ad qualityUSACheck My Ads
Non-profitWatchdog nonprofit campaigning for ad-industry transparency and against funding disinformation.
Industry bodiesUSAConfiant
PrivatePublisher-side ad quality and malvertising protection, used by major news sites.
Brand safety & ad qualityUSADeepSee.io
PrivatePublisher-quality intelligence that flags made-for-advertising and risky sites for buyers.
IVT & fraud preventionUSADoubleVerify
DV -0.0%Leading ad verification company checking that ads are seen, safe and served to humans; being bought by Nielsen.
VerificationUSAGeoEdge
PrivateAd security and quality monitoring for publishers and ad platforms.
Brand safety & ad qualityUSAIntegral Ad Science
PrivateMajor ad verification company, taken private by Novacap in December 2025.
VerificationUSAmFilterIt
PrivateIndian ad fraud detection and brand protection company for app and web advertisers.
IVT & fraud preventionIndiaPeer39
PrivatePre-bid contextual and brand-safety data provider, which bought Adloox in 2026.
Brand safety & ad qualityUSAThe Media Trust
PrivateDigital safety platform that monitors websites and ads for malware, data leakage and privacy issues.
Brand safety & ad qualityUSAZefr
PrivateBrand-suitability measurement for YouTube, TikTok, Meta and other social video.
Brand safety & ad qualityUSA