Brand safety & ad qualityPrivate
Channel Factory
Curates brand-suitable YouTube channels for advertisers.
Los Angeles, California, USA · founded 2010 · channelfactory.com
What Channel Factory does
Channel Factory builds lists of YouTube channels and videos that suit a brand, so ads avoid unsuitable content and reach engaged audiences.
It is one of the specialised partners that help advertisers navigate YouTube's vast library.
How it makes money
Margin on media bought through its curated YouTube placements.
Where it meets invalid traffic
Focuses on content suitability rather than bot detection.
Products
- Channel Factory ViewIQ