xpln.ai and Channel Factory Announce Partnership on Attention Measurement
· 1h ago · Originally reported by ExchangeWire
Attention intelligence platform xpln.ai and contextual advertising company Channel Factory announced a strategic partnership dated 10 November 2026. The collaboration aims to advance attention-driven advertising and forms part of Channel Factory's ongoing investment in measurement capabilities.
Why it matters
Attention measurement is becoming a popular alternative to traditional viewability metrics, and partnerships like this combine contextual targeting in walled gardens with attention scoring.
Explain it like I’m new here
Two companies that check whether people actually pay attention to ads decided to team up, like a referee joining forces with a coach.
Read the original at ExchangeWire
Terms in this story
Contextual targeting
Contextual targeting places ads based on the content being viewed, such as the topic, keywords or sentiment of a page, video or app, rather than on data about the individual viewer.
Walled garden
A walled garden is a large platform, such as Google, Meta, Amazon or TikTok, that controls its own users, data, ad sales and measurement inside a closed ecosystem.
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