Brands Shift Ad Budgets Toward AI-Led In-Housing, CTV and Retail Media: Channel Factory
· 3h ago · Originally reported by StoryBoard 18
According to Channel Factory, brands are increasingly eyeing AI-driven in-housing of ad operations, connected TV (CTV), and retail media networks as the next major areas for advertising budget reallocation.
Why it matters
This signals a broader industry trend where brands want more control over their ad tech stack using AI, while following audiences into streaming TV and shopping platforms—potentially reshaping how ad dollars flow across the ecosystem.
Explain it like I’m new here
Think of it like families deciding to cook at home instead of eating out, while also shopping at fancier grocery stores and watching shows on newer TVs—they're changing where and how they spend their money.
Read the original at StoryBoard 18
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Ad operations (ad ops)
Ad operations (ad ops) is the technical team and set of processes that set up, deliver, troubleshoot and report on ad campaigns, on either the publisher or the advertiser side.
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