Zefr
Brand-suitability measurement for YouTube, TikTok, Meta and other social video.
Los Angeles, California, USA · founded 2009 · zefr.com
What Zefr does
Zefr checks whether ads on social video platforms appear next to content a brand would be comfortable with. It is an approved brand-safety partner for YouTube, Meta and TikTok.
It uses AI and human review to classify video content against industry frameworks.
How it makes money
Fees from advertisers for measurement and targeting.
Where it meets invalid traffic
Focuses on brand suitability and misinformation rather than bot detection.
Products
- Zefr brand suitability
- Zefr targeting
Latest Zefr news
Search allZefr and Reddit Collaborate to Enhance Advertiser Insights
Zefr and Reddit have formed a partnership aimed at providing advertisers with more detailed insights into their campaigns. This collaboration is expected to help brands better understand the performance and context of their ads on Reddit.
Zefr and Reddit Partner to Enhance Advertiser Brand Safety and Insights
Zefr and Reddit have formed a partnership to offer advertisers improved brand safety and suitability controls using AI-powered contextual intelligence. This collaboration aims to give advertisers more detailed insights and measurement…
Reddit Partners With Zefr to Launch AI-Based Ad Suitability Solutions
Reddit has teamed up with Zefr to introduce AI-powered tools designed to help advertisers ensure their ads appear in suitable contexts on the platform. The partnership aims to provide brands with more control and transparency over where…