Zefr and Reddit Partner to Enhance Advertiser Brand Safety and Insights
· 8h ago · Originally reported by MarTech Series
Zefr and Reddit have formed a partnership to offer advertisers improved brand safety and suitability controls using AI-powered contextual intelligence. This collaboration aims to give advertisers more detailed insights and measurement tools for campaigns running across Reddit's platform.
Why it matters
Brand safety and suitability are critical for advertisers to ensure their ads appear in appropriate contexts. Enhanced controls and insights help brands avoid reputational risks and improve campaign effectiveness.
Explain it like I’m new here
It's like giving advertisers a smart filter so their ads only show up in the right places on Reddit.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
Walled garden
A walled garden is a large platform, such as Google, Meta, Amazon or TikTok, that controls its own users, data, ad sales and measurement inside a closed ecosystem.
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