Survey: 65% of US adults turn to Reddit or TikTok when Google fails to help
· 2d ago · Originally reported by PPC Land
A survey of 1,014 US adults found 65% have used Reddit or TikTok when Google didn't give them what they needed, rising to 80% among Gen Z. Despite this shift, 88% of all adults still relied on Google to choose their most recent business.
Why it matters
Search behavior is fragmenting across social platforms, which changes where advertisers need to reach people and how businesses get discovered online.
Explain it like I’m new here
It's like when the library doesn't have your answer, so you ask friends at the lunch table instead — and advertisers have to follow you to that lunch table.
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