Sovrn
Publisher-focused SSP and tools company serving independent and long-tail sites.
Boulder, Colorado, USA · founded 2002 · sovrn.com
What Sovrn does
Sovrn helps independent publishers make money from ads and commerce links. It runs an SSP, a header-bidding wrapper and an affiliate link-monetisation product.
It focuses on the "long tail" of the open web: smaller sites without big sales teams.
How it makes money
Revenue share on ads and affiliate commissions generated for publishers.
Where it meets invalid traffic
Long-tail supply carries higher fraud and MFA risk, so it screens publishers and traffic before accepting them.
Products
- Sovrn Exchange
- Sovrn Commerce
- Sovrn Ad Management