OpenX
Long-running independent SSP and exchange, focused on identity and sustainable supply.
Pasadena, California, USA · founded 2008 · openx.com
What OpenX does
OpenX runs an exchange where publishers sell display, video and CTV inventory to buyers. It is one of the older independent sell-side companies and competes by offering identity tools that help buyers target people without third-party cookies.
It has also marketed carbon-neutral operations and sued Google over ad tech practices following the US antitrust ruling.
How it makes money
Takes a share of the ad spend running through its platform.
Where it meets invalid traffic
Screens supply for IVT and made-for-advertising sites and is TAG-certified.
Products
- OpenX Exchange
- OpenAudience
- OpenX Prebid
Latest OpenX news
Search allOpenX Appoints John Rogers as SVP of Global Publisher Development
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
Trade Desk and OpenX Shares Hit 52-Week Lows Amid Market Volatility
Shares of The Trade Desk (TTD) and OpenX (OPEN) reached their lowest levels in a year, reflecting broader market pressures or company-specific concerns. The decline may be tied to investor sentiment or recent developments affecting the…