OpenX Appoints Robert Horler as CEO, Former Dentsu and Whalar Executive
· 2h ago · Originally reported by marketech apac
OpenX has named Robert Horler, who previously held leadership roles at Dentsu and Whalar, as its new CEO. The appointment signals a leadership change at the programmatic advertising technology company.
Why it matters
Leadership changes at major ad tech firms can influence company strategy, partnerships, and market direction, affecting both clients and competitors.
Explain it like I’m new here
It's like a sports team hiring a new coach who has worked with other big teams, hoping to improve their game.
Read the original at marketech apac
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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