OpenX Names Robert Horler as New Chief Executive Officer
· 55m ago · Originally reported by MediaNews4U
OpenX has appointed Robert Horler as its new CEO. The company is a major player in programmatic advertising technology.
Why it matters
Leadership changes at key ad tech firms can signal shifts in strategy or market focus, potentially impacting partners and clients.
Explain it like I’m new here
It's like a sports team getting a new coach, which could change how the team plays and wins.
Read the original at MediaNews4U
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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