OpenX Names Robert Horler as CEO to Guide Next Growth Phase
· 2h ago · Originally reported by Business Wire
OpenX has appointed Robert Horler as its new Chief Executive Officer. The company, which operates a supply-side platform (SSP), is positioning Horler to lead its next stage of development.
Why it matters
Leadership changes at major ad tech firms like OpenX can influence company strategy and the broader programmatic advertising market.
Explain it like I’m new here
It's like a sports team hiring a new coach to help them win more games in the future.
Read the original at Business Wire
Terms in this story
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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