OpenX Names Robert Horler as New Chief Executive Officer
· 51m ago · Originally reported by ExchangeWire
OpenX has appointed Robert Horler as its new CEO. Horler will guide the company’s strategy, emphasizing programmatic advertising, direct buyer relationships, and AI-driven solutions.
Why it matters
Leadership changes at major supply-side platforms can signal shifts in strategy and impact the broader programmatic ecosystem.
Explain it like I’m new here
It's like a sports team getting a new coach to help them play smarter and win more games.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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