OpenX Names Robert Horler as New Chief Executive Officer
· 25h ago · Originally reported by MarTech Cube
OpenX has appointed Robert Horler as its new CEO. The announcement marks a leadership change at the programmatic advertising technology company.
Why it matters
Leadership changes at major ad tech firms can signal new strategic directions and impact partners and clients across the digital advertising ecosystem.
Explain it like I’m new here
It's like a sports team getting a new coach, which could change how the team plays and wins.
Read the original at MarTech Cube
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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