TripleLift
SSP known for programmatic native ads and branded placements inside TV shows.
New York, USA · founded 2012 · triplelift.com
What TripleLift does
TripleLift pioneered programmatic native advertising: ads that automatically adapt to look like the surrounding content. It has since expanded into video and CTV, including ads integrated into TV programmes.
Private-equity firm Vista Equity Partners bought a majority stake in 2021.
How it makes money
Takes a share of ad spend transacted through its exchange.
Where it meets invalid traffic
Filters IVT and low-quality supply and is TAG-certified.
Products
- TripleLift Exchange
- Branded Content
- TripleLift CTV