Uber Collaborates with TripleLift to Expand Open-Web Advertising
· 2h ago · Originally reported by https://marketingreport.one/
Uber has formed a partnership with TripleLift to enhance its advertising capabilities across the open web. This move aims to leverage TripleLift's programmatic technology to reach audiences beyond Uber's own platforms.
Why it matters
This partnership highlights how ride-sharing platforms like Uber are expanding their advertising reach using programmatic ad tech, potentially increasing revenue and offering advertisers new inventory.
Explain it like I’m new here
Uber is teaming up with an ad tech company to show ads to people on more websites, not just in the Uber app.
Read the original at https://marketingreport.one/
Terms in this story
Open web
The open web is the part of the internet outside the big closed platforms, such as independent websites, apps and streaming services, where ads are bought through shared, interoperable ad tech.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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