ClearTrust Specialist 2 of 3
Programmatic Advertising
Real-time bidding, DSPs and SSPs, header bidding, auctions and deals, supply path optimisation and curation, the ad tech tax, earnings, M&A, standards and antitrust.
16 lessons (about 2.2 hours) · a 30-question exam drawn from 50 · 75% to pass.
Enrol in 20 seconds
One enrolment covers all three certificates.
The syllabus
01Real-time bidding in 100 milliseconds · Programmatic, step by step8 min02DSPs and SSPs: the two sides of the trade · Programmatic, step by step8 min03Header bidding and Prebid · Programmatic, step by step8 min04Auctions: first price vs second price · Programmatic, step by step8 min05Deals: PMPs, preferred deals and programmatic guaranteed · Programmatic, step by step8 min06Supply path optimization (SPO) · Programmatic, step by step8 min07Curation and the new middle · Programmatic, step by step8 min08The ad tech tax: where the advertiser’s dollar goes · Money, markets & M&A8 min09How ad tech companies make money · Money, markets & M&A8 min10How to read an ad tech earnings report · Money, markets & M&A9 min11Why ad tech keeps consolidating · Money, markets & M&A9 min12Who owns who in ad tech · Money, markets & M&A8 min13The standards bodies: who writes ad tech’s rules · Standards, policy & antitrust8 min14ads.txt, sellers.json, schain and ads.cert in depth · Standards, policy & antitrust9 min15The Google ad tech case, explained · Standards, policy & antitrust10 min16The global regulation map for ad tech · Standards, policy & antitrust9 min
The certificate
- 1SpecialistAd Tech FoundationsHow the internet gets paid, from impressions to identity.4 tracks · 30-question exam
- 2SpecialistProgrammatic AdvertisingThe 100-millisecond auction and the money behind it.3 tracks · 30-question exam
- 3SpecialistInvalid Traffic & Ad FraudBots, spoofing, MFA, and how fraud gets caught.1 track · 30-question exam
- ★All threeYokozunaGrand Champion of Ad Tech, Programmatic & Invalid Traffic3 to go