ClearTrust Specialist 1 of 3
Ad Tech Foundations
Impressions, pricing and the players; cookies, IDs and clean rooms; viewability and attribution; CTV, mobile, retail media, audio and DOOH.
21 lessons (about 2.6 hours) · a 30-question exam drawn from 62 · 75% to pass.
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One enrolment covers all three certificates.
The syllabus
01How the internet gets paid · Ad tech foundations6 min02Impressions, CPM and how ads are priced · Ad tech foundations6 min03Publishers, advertisers and everyone in the middle · Ad tech foundations7 min04Direct deals vs programmatic · Ad tech foundations7 min05The LUMAscape: a map of the whole industry · Ad tech foundations7 min06Cookies explained: first-party, third-party and syncing · Data, identity & privacy7 min07First-party data and the new IDs: UID2, RampID, MAIDs and more · Data, identity & privacy8 min08Data clean rooms: sharing insight without sharing data · Data, identity & privacy7 min09The contextual comeback: targeting the page, not the person · Data, identity & privacy7 min10Consent and privacy law: GDPR, TCF, GPP, CCPA and India's DPDP · Data, identity & privacy9 min11Viewability: was the ad even on screen? · Measurement & verification7 min12Brand safety and brand suitability · Measurement & verification7 min13Attribution models: who gets the credit? · Measurement & verification8 min14Incrementality and marketing mix modelling · Measurement & verification8 min15Attention and the new metrics · Measurement & verification7 min16CTV and streaming: how ads reach the big screen · Channels: CTV, mobile, retail, audio, DOOH9 min17Mobile app advertising: SDKs, mediation, MMPs and SKAN · Channels: CTV, mobile, retail, audio, DOOH9 min18Retail and commerce media: ads where people buy · Channels: CTV, mobile, retail, audio, DOOH8 min19Audio and podcasts: ads you hear · Channels: CTV, mobile, retail, audio, DOOH7 min20Digital out-of-home: billboards that bid · Channels: CTV, mobile, retail, audio, DOOH7 min21Search, social and AI: the biggest ad businesses and the newest · Channels: CTV, mobile, retail, audio, DOOH9 min
The certificate
- 1SpecialistAd Tech FoundationsHow the internet gets paid, from impressions to identity.4 tracks · 30-question exam
- 2SpecialistProgrammatic AdvertisingThe 100-millisecond auction and the money behind it.3 tracks · 30-question exam
- 3SpecialistInvalid Traffic & Ad FraudBots, spoofing, MFA, and how fraud gets caught.1 track · 30-question exam
- ★All threeYokozunaGrand Champion of Ad Tech, Programmatic & Invalid Traffic3 to go