ClearTrust Specialist 3 of 3
Invalid Traffic & Ad Fraud
GIVT and SIVT as the MRC defines them, how bots fake humans, domain, app, device and SSAI spoofing, mobile and CTV fraud, MFA and arbitrage, and how to protect ad spend.
8 lessons (about 1.2 hours) · a 30-question exam drawn from 32 · 75% to pass.
Enrol in 20 seconds
One enrolment covers all three certificates.
The syllabus
01What is invalid traffic? · Invalid traffic & ad fraud7 min02GIVT vs SIVT: the two kinds of invalid traffic · Invalid traffic & ad fraud8 min03How bots fake humans · Invalid traffic & ad fraud9 min04Spoofing: fake websites, apps and devices · Invalid traffic & ad fraud9 min05Mobile app and CTV fraud · Invalid traffic & ad fraud10 min06Made-for-advertising sites and traffic arbitrage · Invalid traffic & ad fraud9 min07How fraud gets caught · Invalid traffic & ad fraud10 min08Protecting your spend (and your inventory) · Invalid traffic & ad fraud10 min
The certificate
- 1SpecialistAd Tech FoundationsHow the internet gets paid, from impressions to identity.4 tracks · 30-question exam
- 2SpecialistProgrammatic AdvertisingThe 100-millisecond auction and the money behind it.3 tracks · 30-question exam
- 3SpecialistInvalid Traffic & Ad FraudBots, spoofing, MFA, and how fraud gets caught.1 track · 30-question exam
- ★All threeYokozunaGrand Champion of Ad Tech, Programmatic & Invalid Traffic3 to go