Holding companies, media buying and marketer strategy.
Despite advances in digital ad buying and optimization, many agencies still rely on manual processes for financial reconciliation. This inefficiency can reduce agency profit margins and slow down operations, highlighting a gap between…
A recent study by the WFA highlights a trend among global brands moving away from traditional agency fee structures based on labor hours or full-time equivalents. This shift reflects concerns that such models do not accurately represent…
WPP has highlighted how television advertising sparks consumer interest, while commerce platforms help finalize purchases. This reflects a shift in the media funnel, where traditional awareness channels like TV are now more closely…
A senior leader at Samsung Ads highlighted that building trust with consumers is as important as focusing on direct performance metrics in advertising. The comments suggest a shift in industry priorities from solely measuring bottom-funnel…
Shamrock has acquired a majority stake in Saylor and is merging it with Mutiny, a gaming-focused agency. The new combined agency aims to offer brands expertise in engaging fan communities, extending beyond just entertainment and gaming…
Beauty brand Cakes is introducing Cakes Media, aiming to build a direct audience rather than relying solely on paid TikTok advertising. The move comes as the brand seeks to control rising ad costs and establish a more sustainable…
Digital Brands Group reduced its marketing budget for AVO by 78%, yet saw a 221% increase in sales over six weeks. The reported return on ad spend reached 3.65x, though specific revenue figures were not disclosed.
Horizon Media's CEO, Bob Lord, has publicly questioned the effectiveness of full-time equivalent (FTE) pricing models used by major agency holding companies. He advocates for a shift toward value-based compensation, suggesting that the…
Meta has launched Muse for Small Business, a new tool designed to support the approximately 200 million brands using its platform. The initiative is intended to help small businesses leverage Meta’s technology to enhance their advertising…
BetterHelp is expanding its podcast advertising efforts by collaborating with Media Bodies. This move aims to increase BetterHelp's presence across podcast platforms and reach more listeners through targeted audio ads.
Bec Penn, previously with Coles 360, has joined Omnicom Media. The move signals a shift of talent from a retail media network to a major media agency group.
CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It doesn’t demand an…