SiriusXM Appoints Former Tubi CEO Anjali Sud Amid Flat Ad Sales
· 9h ago · Originally reported by PPC Land
SiriusXM has named Anjali Sud, previously CEO of Tubi, as its new chief executive following the departure of long-time leader Jennifer Witz. Sud joins as SiriusXM's ad sales remain stagnant at $456 million, with hopes she can leverage her streaming experience to boost growth.
Why it matters
Leadership changes at major media companies can signal shifts in strategy, especially as SiriusXM looks to revitalize its advertising business by bringing in expertise from the video streaming world.
Explain it like I’m new here
SiriusXM is hoping a leader from a popular video app can help them sell more ads for their radio service.
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