AdsWizz enables banner-accompanied audio ads in Apple Podcasts video episodes
· 2h ago · Originally reported by PPC Land
AdsWizz, SiriusXM's ad tech arm, has rolled out support for audio ads paired with banner overlays in video episodes distributed through Apple Podcasts. Podcasters can repurpose existing audio campaigns for video without creating new assets, following tests with unnamed publishers. The excerpt notes it remains unclear who covers Apple's impression fee.
Why it matters
Audio advertising is increasingly flowing into video-format podcast distribution, and this lowers the production barrier for podcasters. But unresolved fee responsibilities between Apple, podcasters and ad tech providers could affect campaign economics.
Explain it like I’m new here
It's like your radio ad now gets shown on TV too, with a poster stuck on the screen, without you having to film anything new.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
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