#AskForNews Campaign Seeks to Restore Advertiser Confidence in News Outlets
· 15h ago · Originally reported by ExchangeWire
The News Alliance has launched the #AskForNews campaign to encourage advertisers to return to news publishers, addressing concerns that have made brands hesitant to advertise alongside news content. The initiative aims to rebuild trust and highlight the value of news environments for advertisers.
Why it matters
This matters because news publishers have struggled with declining ad revenue as brands avoid news content due to concerns over brand safety and suitability. Restoring advertiser confidence is crucial for the sustainability of quality journalism.
Explain it like I’m new here
It's like a group of newspapers asking companies to put their ads back in the news section, promising it's a good and safe place for them.
Read the original at ExchangeWire
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Earnings report
An earnings report is the periodic announcement, usually quarterly, in which a public company discloses its revenue, profit and other key results, often with an investor call and updated guidance.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Go deeper
Related stories
Ad Tech Industry Debates Server-Side Shift Amid Apple and Google Privacy Moves
Industry experts discussed how ad tech companies are increasingly moving processes server-side to adapt to privacy changes from Apple and Google. The conversation highlighted the competitive landscape as firms seek new ways to maintain…
Apple's Ad Revenue Hits Record High as Services Segment Grows 10%
Apple reported a 10% year-over-year increase in its Services revenue, reaching $31.6 billion, with advertising playing a significant role. The company expanded Maps advertising to businesses in the US and Canada, contributing to these…
Google Shifts AI Overviews for Brand Searches Away From Main Results
Google has started displaying AI-generated overviews for brand searches, replacing the traditional knowledge panels for many brands. According to Ahrefs, these AI overviews appeared for 63 out of 100 tested brands, raising questions about…
MS NOW Expands to Roku, Apple TV, and Fire TV Before US Midterms
MS NOW has launched support for Roku, Apple TV, and Fire TV devices ahead of the US midterm elections. This move increases the platform's reach across major connected TV ecosystems.
Google Search Ads Test Apple Messages Button for Direct SMS on iPhone
A Google Search ad for a Philadelphia law firm included an Apple Messages button, allowing iPhone users to send a pre-filled SMS to the firm's toll-free number. The feature appears in Google's iOS ad assets list for 42 countries, but not…
Digital Turbine Leans on Alternative App Distribution to Drive Growth
Digital Turbine is positioning alternative app distribution—on-device preloads and placements that bypass the Apple and Google app stores—as a key growth engine. The strategy reflects a broader shift as device makers, carriers and…