Google Search Ads Test Apple Messages Button for Direct SMS on iPhone
· 3h ago · Originally reported by PPC Land
A Google Search ad for a Philadelphia law firm included an Apple Messages button, allowing iPhone users to send a pre-filled SMS to the firm's toll-free number. The feature appears in Google's iOS ad assets list for 42 countries, but not the US, raising questions about its rollout and ownership.
Why it matters
This test highlights new ways search ads can drive direct communication, potentially increasing lead generation for advertisers and changing how users interact with ads on mobile devices.
Explain it like I’m new here
It's like seeing a phone number in an ad and being able to instantly text it with one tap, instead of calling or typing.
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