How media owners monetise, from header bidding to direct deals.
Chef Simon, a major French culinary website, has significantly boosted its revenue per page after partnering with Opti Digital, a company focused on optimizing publisher ad earnings. The collaboration reportedly led to a fourfold increase…
AI-powered apps and summaries are becoming a significant way for people to find news, with recent research showing a notable portion of UK adults using these tools. This shift means publishers must weigh the benefits of wider reach against…
iHeart leads the podcast market with 65.9 million weekly downloads, significantly surpassing Audioboom. The majority of top podcast shows are sold through iHeart, while SiriusXM is notably absent from the top rankings.
Young audiences divide their attention across more platforms and content formats than any previous generation. Yet their sports interest appears to be growing even as their consumption becomes more fragmented.... The post How publishers…
The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers…