Browser games earn 9.7% of Nitro network revenue from 4.1% of sessions
· 2d ago · Originally reported by PPC Land
Nitro's data shows web game domains on its network nearly doubled from 40 to 83 over seven months, with US virtual-world games reportedly exceeding $80 in revenue per session. The company suggests revenue per session could serve as an alternative to pageview-based RPM for publishers.
Why it matters
It highlights how browser games are becoming a lucrative monetization category and fuels debate over whether session-based metrics better reflect value than traditional pageview RPM.
Explain it like I’m new here
A few arcade booths in a mall are making way more money per visitor than all the other shops, so the mall is thinking about paying shops per customer visit instead of per display item.
Terms in this story
eCPM (effective CPM)
eCPM (effective CPM) is the revenue or cost per thousand impressions calculated after the fact, which lets you compare ads sold on CPM, CPC, CPA or other models.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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