People Inc. Sees 26% Drop in Core Web Sessions Amid Google AI Overviews Expansion
· 24h ago · Originally reported by PPC Land
People Inc., owner of PEOPLE and Allrecipes, reported a 26% decline in core web sessions as Google's AI Overviews feature becomes more widespread. While digital ad revenue fell by 8%, the company saw a 49% increase in licensing revenue, reaching $52.7 million.
Why it matters
This highlights how changes in search engine technology, like Google's AI Overviews, can significantly impact publishers' web traffic and digital ad revenue, forcing them to diversify income sources.
Explain it like I’m new here
When Google shows more answers directly, fewer people visit websites like PEOPLE, so they make less money from ads.
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