Publishers report revenue growth despite falling traffic, with harder comparisons ahead
· 1h ago · Originally reported by Digiday
The New York Times, People Inc., News Corp and Reuters have all reported revenue growth even as traffic to their sites declines amid AI-driven disruption to search and referrals. According to Digiday's media briefing, sustaining those gains will get harder as publishers lap stronger prior-year results.
Why it matters
It shows publishers are finding revenue streams beyond raw pageviews, but also signals that easy growth from ads and subscriptions may narrow as AI changes how people find content.
Explain it like I’m new here
Like a lemonade stand selling more lemonade even though fewer people walk down the street — it's working for now, but next summer will be tougher to beat.
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