Adform Appoints Tom Peruzzi as SVP to Lead Global Publisher Business
· 2h ago · Originally reported by ExchangeWire
Adform has named Tom Peruzzi as Senior Vice President, Publishers, effective November 2, 2026. This move signals Adform's intent to bolster its publisher-focused operations and expand its global presence in the digital advertising ecosystem.
Why it matters
Leadership changes at major ad tech platforms can influence product direction and partnerships, affecting how publishers monetize their inventory and interact with programmatic buyers.
Explain it like I’m new here
Adform hired a new leader to help publishers make more money from online ads, like putting a coach in charge of a sports team.
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