Ströer's OS Data Solutions Integrates Utiq Telco ID Across Major Ad Platforms
· 1h ago · Originally reported by PPC Land
Ströer's OS Data Solutions has enabled the use of Utiq's consent-based telco ID for audience targeting on The Trade Desk, Equativ, and Active Agent, with Adform to follow in early 2027. The number of additional users reached through this integration has not been disclosed.
Why it matters
This move highlights the growing adoption of privacy-focused identity solutions in programmatic advertising, helping advertisers reach audiences while respecting user consent and privacy regulations.
Explain it like I’m new here
It's like using a special, privacy-friendly membership card to find the right people for ads on several big websites.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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