TF1 PUB Launches Programmatic Sales for Streaming Pause Ads
· 2h ago · Originally reported by VideoWeek
TF1 PUB, the sales arm of French broadcaster TF1, has started offering its AdPause streaming pause ads through programmatic channels. The first programmatic campaign featured Vorwerk's Thermomix and was executed by Heroiks using The Trade Desk platform.
Why it matters
This move brings automation and targeting capabilities to a new ad format, reflecting the growing importance of programmatic buying in connected TV environments.
Explain it like I’m new here
It's like letting advertisers automatically buy special TV ads that appear when you pause a show, instead of having to call someone to set it up.
Read the original at VideoWeek
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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